Branding iconography logo design colors palette

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Created at 02/20/2022 19:57

The palette consists of Semi dark, Light colors. Accent colors Regalia #54347c and Jacarta #442c64. Palette has Cool colors temperature.

By lightness, this palette runs from #442C64 (darkest) to #C1B2DC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #442C64, #543474, #54347C, #736299, #B9ABCD, #C1B2DC

Palette Branding iconography logo design colors palette combines 6 color codes:

HEX: #54347c, RGB: (84, 52, 124); HEX: #c1b2dc, RGB: (193, 178, 220); HEX: #442c64, RGB: (68, 44, 100)

HEX: #736299, RGB: (115, 98, 153); HEX: #b9abcd, RGB: (185, 171, 205); HEX: #543474, RGB: (84, 52, 116)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Thistle, Shade of Dark Slate Blue, Tint of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding iconography logo design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#54347c	#54347c	RGB(84, 52, 124)	Regalia	—
#c1b2dc	#c1b2dc	RGB(193, 178, 220)	Tropical Violet	—
#442c64	#442c64	RGB(68, 44, 100)	Jacarta	—
#736299	#736299	RGB(115, 98, 153)	Dark Blue-Gray	—
#b9abcd	#b9abcd	RGB(185, 171, 205)	Lilac	—
#543474	#543474	RGB(84, 52, 116)	Regalia	—

6 color pairs have low contrast and need improvement which may impact readability.