Created at 05/11/2020 14:14
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Art direction graphic design layout poster colors palette

  • #bc302d
  • #9cc4dc
  • #345474
  • #4e7aa6
  • #b4c0cd
  • #3c3c44
The palette consists of Light colors. Accent colors #bc302d and #9cc4dc. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3C3C44 (darkest) to #B4C0CD (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #345474, #3C3C44, #4E7AA6, #9CC4DC, #B4C0CD, #BC302D

Palette Art direction graphic design layout poster colors palette has combination of 6 codes colors:
HEX: #bc302d, RGB: (188, 48, 45); HEX: #9cc4dc, RGB: (156, 196, 220); HEX: #345474, RGB: (52, 84, 116)
HEX: #4e7aa6, RGB: (78, 122, 166); HEX: #b4c0cd, RGB: (180, 192, 205); HEX: #3c3c44, RGB: (60, 60, 68)
Simplified version of palette colors
Shade of firebrick, Tint of skyblue, Shade of darkslateblue, Tint of steelblue, Tint of lightsteelblue, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Art direction graphic design layout poster colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#bc302d #bc302d RGB(188, 48, 45)
#9cc4dc #9cc4dc RGB(156, 196, 220)
#345474 #345474 RGB(52, 84, 116)
#4e7aa6 #4e7aa6 RGB(78, 122, 166)
#b4c0cd #b4c0cd RGB(180, 192, 205)
#3c3c44 #3c3c44 RGB(60, 60, 68)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#bc302d
#345474
1.34
#bc302d
#4e7aa6
1.29
#bc302d
#3c3c44
1.87
#9cc4dc
#b4c0cd
1
#345474
#4e7aa6
1.74
#345474
#3c3c44
1.38

Image palette Art direction graphic design layout poster colors palette png