Art direction graphic design layout poster colors palette

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Created at 05/11/2020 14:14

The palette consists of Semi dark, Light colors. Accent colors #bc302d and #9cc4dc. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C44 (darkest) to #B4C0CD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #345474, #3C3C44, #4E7AA6, #9CC4DC, #B4C0CD, #BC302D

Palette Art direction graphic design layout poster colors palette combines 6 color codes:

HEX: #bc302d, RGB: (188, 48, 45); HEX: #9cc4dc, RGB: (156, 196, 220); HEX: #345474, RGB: (52, 84, 116)

HEX: #4e7aa6, RGB: (78, 122, 166); HEX: #b4c0cd, RGB: (180, 192, 205); HEX: #3c3c44, RGB: (60, 60, 68)

Simplified version of palette colors

Tint of Firebrick, Shade of Sky Blue, Tint of Dark Slate Blue, Shade of Steel Blue, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Art direction graphic design layout poster colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc302d	#bc302d	RGB(188, 48, 45)	—	—
#9cc4dc	#9cc4dc	RGB(156, 196, 220)	—	—
#345474	#345474	RGB(52, 84, 116)	—	—
#4e7aa6	#4e7aa6	RGB(78, 122, 166)	—	—
#b4c0cd	#b4c0cd	RGB(180, 192, 205)	—	—
#3c3c44	#3c3c44	RGB(60, 60, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.