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Created at 06/02/2022 08:56
  0.16k

Branding logo mark brand identity colors palette

  • Blue-Violet
    #8425ec
  • Dandelion (Crayola)
    #f8d474
  • Pixie Powder
    #441494
  • Roman Silver
    #848494
  • Lavender Gray
    #c4b4d6
  • Onyx
    #392f3c
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The palette consists of Light, Dark colors. Accent colors Blue-Violet #8425ec and Dandelion (Crayola) #f8d474. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #392F3C (darkest) to #C4B4D6 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #392F3C, #441494, #8425EC, #848494, #C4B4D6, #F8D474

Palette Branding logo mark brand identity colors palette has combination of 6 codes colors:
HEX: #8425ec, RGB: (132, 37, 236); HEX: #f8d474, RGB: (248, 212, 116); HEX: #441494, RGB: (68, 20, 148)
HEX: #848494, RGB: (132, 132, 148); HEX: #c4b4d6, RGB: (196, 180, 214); HEX: #392f3c, RGB: (57, 47, 60)
Simplified version of palette colors
Tint of blueviolet, Tint of Khaki, Shade of indigo, Shade of lightslategrey, Tint of thistle, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Branding logo mark brand identity colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#8425ec #8425ec RGB(132, 37, 236)Blue-Violet
#f8d474 #f8d474 RGB(248, 212, 116)Dandelion (Crayola)
#441494 #441494 RGB(68, 20, 148)Pixie Powder
#848494 #848494 RGB(132, 132, 148)Roman Silver
#c4b4d6 #c4b4d6 RGB(196, 180, 214)Lavender Gray
#392f3c #392f3c RGB(57, 47, 60)Onyx

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#8425ec
#441494
1.94
#8425ec
#848494
1.65
#f8d474
#c4b4d6
1.35
#441494
#392f3c
1.07
#848494
#c4b4d6
1.89

Image palette Branding logo mark brand identity colors palette png

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