Logo brand mark bundle logotype colors palette

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Created at 05/15/2020 09:18

The palette consists of Semi dark, Light, Dark colors. Accent colors #650f40 and #851354. Palette has Warm colors temperature.

By lightness, this palette runs from #650F40 (darkest) to #DCC6D4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #650F40, #851354, #A55D84, #AC246C, #DC8CAC, #DCC6D4

Palette Logo brand mark bundle logotype colors palette combines 6 color codes:

HEX: #ac246c, RGB: (172, 36, 108); HEX: #dc8cac, RGB: (220, 140, 172); HEX: #650f40, RGB: (101, 15, 64)

HEX: #a55d84, RGB: (165, 93, 132); HEX: #dcc6d4, RGB: (220, 198, 212); HEX: #851354, RGB: (133, 19, 84)

Simplified version of palette colors

Shade of Medium Violet Red, Tint of Pale Violet Red, Shade of Purple, Tint of Medium Violet Red, Tint of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logo brand mark bundle logotype colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ac246c	#ac246c	RGB(172, 36, 108)	—	—
#dc8cac	#dc8cac	RGB(220, 140, 172)	—	—
#650f40	#650f40	RGB(101, 15, 64)	—	—
#a55d84	#a55d84	RGB(165, 93, 132)	—	—
#dcc6d4	#dcc6d4	RGB(220, 198, 212)	—	—
#851354	#851354	RGB(133, 19, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.