Identity branding logo mark simple

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Created at 05/15/2020 13:34

The palette consists of Semi dark, Light colors. Accent colors #8f07e2 and #576afa. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #393455 (darkest) to #DAD3E6 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 97°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #14CCCC, #393455, #576AFA, #767879, #8F07E2, #DAD3E6

Palette Identity branding logo mark simple combines 6 color codes:

HEX: #8f07e2, RGB: (143, 7, 226); HEX: #576afa, RGB: (87, 106, 250); HEX: #14cccc, RGB: (20, 204, 204)

HEX: #767879, RGB: (118, 120, 121); HEX: #dad3e6, RGB: (218, 211, 230); HEX: #393455, RGB: (57, 52, 85)

Simplified version of palette colors

Tint of Dark Violet, Tint of Royal Blue, Tint of Dark Turquoise, Shade of Grey, Shade of Lavender, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity branding logo mark simple color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8f07e2	#8f07e2	RGB(143, 7, 226)	—	—
#576afa	#576afa	RGB(87, 106, 250)	—	—
#14cccc	#14cccc	RGB(20, 204, 204)	—	—
#767879	#767879	RGB(118, 120, 121)	—	—
#dad3e6	#dad3e6	RGB(218, 211, 230)	—	—
#393455	#393455	RGB(57, 52, 85)	—	—

5 color pairs have low contrast and need improvement which may impact readability.