Print branding

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Created at 05/15/2020 20:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #fbb484 and #aab6cc. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3C444C (darkest) to #FBB484 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3C444C, #A36955, #A51006, #AAB6CC, #E83C10, #FBB484

Palette Print branding combines 6 color codes:

HEX: #e83c10, RGB: (232, 60, 16); HEX: #fbb484, RGB: (251, 180, 132); HEX: #a51006, RGB: (165, 16, 6)

HEX: #a36955, RGB: (163, 105, 85); HEX: #aab6cc, RGB: (170, 182, 204); HEX: #3c444c, RGB: (60, 68, 76)

Simplified version of palette colors

Tint of Red, Tint of Sandy Brown, Shade of Firebrick, Tint of Sienna, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Print branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e83c10	#e83c10	RGB(232, 60, 16)	—	—
#fbb484	#fbb484	RGB(251, 180, 132)	—	—
#a51006	#a51006	RGB(165, 16, 6)	—	—
#a36955	#a36955	RGB(163, 105, 85)	—	—
#aab6cc	#aab6cc	RGB(170, 182, 204)	—	—
#3c444c	#3c444c	RGB(60, 68, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.