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Created at 05/17/2020 09:51
  0.25k

Branding wordmark visual identity orange

  • #f26c05
  • #fcb47d
  • #246434
  • #5fa172
  • #abc6b3
  • #2c5c2e
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The palette consists of Light, Semi dark colors. Accent colors #f26c05 and #fcb47d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #246434 (darkest) to #FCB47D (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #246434, #2C5C2E, #5FA172, #ABC6B3, #F26C05, #FCB47D

Palette Branding wordmark visual identity orange has combination of 6 codes colors:
HEX: #f26c05, RGB: (242, 108, 5); HEX: #fcb47d, RGB: (252, 180, 125); HEX: #246434, RGB: (36, 100, 52)
HEX: #5fa172, RGB: (95, 161, 114); HEX: #abc6b3, RGB: (171, 198, 179); HEX: #2c5c2e, RGB: (44, 92, 46)
Simplified version of palette colors
Shade of chocolate, Shade of sandybrown, Shade of darkgreen, Shade of mediumseagreen, Shade of darkseagreen, Shade of darkgreen
Color scheme was created by colorswall

Colors codes in palette

Branding wordmark visual identity orange color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#f26c05 #f26c05 RGB(242, 108, 5)
#fcb47d #fcb47d RGB(252, 180, 125)
#246434 #246434 RGB(36, 100, 52)
#5fa172 #5fa172 RGB(95, 161, 114)
#abc6b3 #abc6b3 RGB(171, 198, 179)
#2c5c2e #2c5c2e RGB(44, 92, 46)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#f26c05
#fcb47d
1.72
#f26c05
#5fa172
1.01
#f26c05
#abc6b3
1.65
#fcb47d
#5fa172
1.75
#fcb47d
#abc6b3
1.04
#246434
#2c5c2e
1.1

Image palette Branding wordmark visual identity orange png

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