Branding concept visual identity brand wordmark hex colors

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Created at 05/05/2020 09:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #013797 and #013797. Palette has Cool colors temperature.

By lightness, this palette runs from #012F82 (darkest) to #72A5FB (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #012F82, #013797, #043A94, #1C6CFC, #72A5FB

Palette Branding concept visual identity brand wordmark hex colors combines 6 color codes:

HEX: #1c6cfc, RGB: (28, 108, 252); HEX: #72a5fb, RGB: (114, 165, 251); HEX: #012f82, RGB: (1, 47, 130)

HEX: #013797, RGB: (1, 55, 151); HEX: #043a94, RGB: (4, 58, 148); HEX: #013797, RGB: (1, 55, 151)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding concept visual identity brand wordmark hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c6cfc	#1c6cfc	RGB(28, 108, 252)	—	—
#72a5fb	#72a5fb	RGB(114, 165, 251)	—	—
#012f82	#012f82	RGB(1, 47, 130)	—	—
#013797	#013797	RGB(1, 55, 151)	—	—
#043a94	#043a94	RGB(4, 58, 148)	—	—
#013797	#013797	RGB(1, 55, 151)	—	—

7 color pairs have low contrast and need improvement which may impact readability.