Folded mockup branding paper

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Created at 05/17/2020 10:09

The palette consists of Light, Semi dark colors. Accent colors #98dcf2 and #dabcc1. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #133D71 (darkest) to #98DCF2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #133D71, #3C4C54, #687199, #73A7E7, #98DCF2, #DABCC1

Palette Folded mockup branding paper combines 6 color codes:

HEX: #73a7e7, RGB: (115, 167, 231); HEX: #98dcf2, RGB: (152, 220, 242); HEX: #133d71, RGB: (19, 61, 113)

HEX: #687199, RGB: (104, 113, 153); HEX: #dabcc1, RGB: (218, 188, 193); HEX: #3c4c54, RGB: (60, 76, 84)

Simplified version of palette colors

Tint of cornflowerblue, Tint of skyblue, Shade of darkslateblue, Shade of slategrey, Shade of thistle, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Folded mockup branding paper color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#73a7e7	#73a7e7	RGB(115, 167, 231)	—	—
#98dcf2	#98dcf2	RGB(152, 220, 242)	—	—
#133d71	#133d71	RGB(19, 61, 113)	—	—
#687199	#687199	RGB(104, 113, 153)	—	—
#dabcc1	#dabcc1	RGB(218, 188, 193)	—	—
#3c4c54	#3c4c54	RGB(60, 76, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.