Pattern brand identity apple packaging design

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Created at 05/17/2020 11:46

The palette consists of Light, Semi dark colors. Accent colors #f8fb83 and #6a9b04. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #636B3B (darkest) to #F8FB83 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #636B3B, #6A9B04, #9DA85B, #ABB17C, #CAE037, #F8FB83

Palette Pattern brand identity apple packaging design combines 6 color codes:

HEX: #cae037, RGB: (202, 224, 55); HEX: #f8fb83, RGB: (248, 251, 131); HEX: #6a9b04, RGB: (106, 155, 4)

HEX: #9da85b, RGB: (157, 168, 91); HEX: #abb17c, RGB: (171, 177, 124); HEX: #636b3b, RGB: (99, 107, 59)

Simplified version of palette colors

Tint of Yellow Green, Tint of Khaki, Tint of Olive Drab, Shade of Dark Khaki, Shade of Dark Khaki, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Pattern brand identity apple packaging design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cae037	#cae037	RGB(202, 224, 55)	—	—
#f8fb83	#f8fb83	RGB(248, 251, 131)	—	—
#6a9b04	#6a9b04	RGB(106, 155, 4)	—	—
#9da85b	#9da85b	RGB(157, 168, 91)	—	—
#abb17c	#abb17c	RGB(171, 177, 124)	—	—
#636b3b	#636b3b	RGB(99, 107, 59)	—	—

7 color pairs have low contrast and need improvement which may impact readability.