Logo packaging design

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Created at 05/18/2020 11:10

The palette consists of Light, Semi dark colors. Accent colors #fcba44 and #4e99a0. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4E4531 (darkest) to #DBDACC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4E4531, #4E99A0, #7F3917, #DBDACC, #FCBA44, #FCCC4C

Palette Logo packaging design combines 6 color codes:

HEX: #fcba44, RGB: (252, 186, 68); HEX: #fccc4c, RGB: (252, 204, 76); HEX: #7f3917, RGB: (127, 57, 23)

HEX: #4e99a0, RGB: (78, 153, 160); HEX: #dbdacc, RGB: (219, 218, 204); HEX: #4e4531, RGB: (78, 69, 49)

Simplified version of palette colors

Tint of Orange, Tint of Gold, Shade of Saddle Brown, Shade of Cadet Blue, Shade of Gainsboro, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo packaging design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcba44	#fcba44	RGB(252, 186, 68)	—	—
#fccc4c	#fccc4c	RGB(252, 204, 76)	—	—
#7f3917	#7f3917	RGB(127, 57, 23)	—	—
#4e99a0	#4e99a0	RGB(78, 153, 160)	—	—
#dbdacc	#dbdacc	RGB(219, 218, 204)	—	—
#4e4531	#4e4531	RGB(78, 69, 49)	—	—

5 color pairs have low contrast and need improvement which may impact readability.