Modernart branding design press colours

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Created at 05/18/2020 11:19

The palette consists of Light, Dark, Semi dark colors. Accent colors #f98381 and #102e5f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #102E5F (darkest) to #BFD3B9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #102E5F, #2FA4BB, #344464, #4C4C84, #BFD3B9, #F98381

Palette Modernart branding design press colours combines 6 color codes:

HEX: #2fa4bb, RGB: (47, 164, 187); HEX: #f98381, RGB: (249, 131, 129); HEX: #102e5f, RGB: (16, 46, 95)

HEX: #4c4c84, RGB: (76, 76, 132); HEX: #bfd3b9, RGB: (191, 211, 185); HEX: #344464, RGB: (52, 68, 100)

Simplified version of palette colors

Shade of Cadet Blue, Tint of Light Coral, Tint of Midnight Blue, Tint of Dark Slate Blue, Tint of Dark Sea Green, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Modernart branding design press colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2fa4bb	#2fa4bb	RGB(47, 164, 187)	—	—
#f98381	#f98381	RGB(249, 131, 129)	—	—
#102e5f	#102e5f	RGB(16, 46, 95)	—	—
#4c4c84	#4c4c84	RGB(76, 76, 132)	—	—
#bfd3b9	#bfd3b9	RGB(191, 211, 185)	—	—
#344464	#344464	RGB(52, 68, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.