Design branding craftbeer typography

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Created at 05/20/2020 09:01

The palette consists of Light, Semi dark colors. Accent colors #b57434 and #346b6e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4C3E3B (darkest) to #D1CDB7 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #346B6E, #4C3E3B, #5F9EA0, #B57434, #D1CDB7, #D49B97

Palette Design branding craftbeer typography combines 6 color codes:

HEX: #b57434, RGB: (181, 116, 52); HEX: #d49b97, RGB: (212, 155, 151); HEX: #346b6e, RGB: (52, 107, 110)

HEX: #5f9ea0, RGB: (95, 158, 160); HEX: #d1cdb7, RGB: (209, 205, 183); HEX: #4c3e3b, RGB: (76, 62, 59)

Simplified version of palette colors

Shade of Peru, Tint of Rosy Brown, Tint of Teal, Cadet Blue, Shade of Beige, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Design branding craftbeer typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b57434	#b57434	RGB(181, 116, 52)	—	—
#d49b97	#d49b97	RGB(212, 155, 151)	—	—
#346b6e	#346b6e	RGB(52, 107, 110)	—	—
#5f9ea0	#5f9ea0	RGB(95, 158, 160)	—	Cadetblue
#d1cdb7	#d1cdb7	RGB(209, 205, 183)	—	—
#4c3e3b	#4c3e3b	RGB(76, 62, 59)	—	—

8 color pairs have low contrast and need improvement which may impact readability.