Ui design ux branding product hex colors

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Created at 05/22/2020 13:55

The palette consists of Light, Semi dark colors. Accent colors No$GMB Yellow #f8e888 and #153949. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #153949 (darkest) to #F8E888 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #153949, #634539, #AB806A, #CDCCC7, #D85140, #F8E888

Palette Ui design ux branding product hex colors combines 6 color codes:

HEX: #d85140, RGB: (216, 81, 64); HEX: #f8e888, RGB: (248, 232, 136); HEX: #153949, RGB: (21, 57, 73)

HEX: #ab806a, RGB: (171, 128, 106); HEX: #cdccc7, RGB: (205, 204, 199); HEX: #634539, RGB: (99, 69, 57)

Simplified version of palette colors

Shade of Indian Red, Tint of Khaki, Shade of Dark Slate Gray, Shade of Rosy Brown, Shade of Light Gray, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Ui design ux branding product hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d85140	#d85140	RGB(216, 81, 64)	—	—
#f8e888	#f8e888	RGB(248, 232, 136)	—	No$GMB Yellow
#153949	#153949	RGB(21, 57, 73)	—	—
#ab806a	#ab806a	RGB(171, 128, 106)	—	—
#cdccc7	#cdccc7	RGB(205, 204, 199)	—	—
#634539	#634539	RGB(99, 69, 57)	—	—

3 color pairs have low contrast and need improvement which may impact readability.