Adidas redesign ux colors palette

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Created at 10/03/2019 17:55

The palette consists of Light, Semi dark colors. Accent colors #20906c and #6cdabf. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #144C3C (darkest) to #6CDABF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #144C3C, #20906C, #3A5A57, #659A90, #6CDABF, #B4B4BC

Palette Adidas redesign ux colors palette combines 6 color codes:

HEX: #20906c, RGB: (32, 144, 108); HEX: #6cdabf, RGB: (108, 218, 191); HEX: #144c3c, RGB: (20, 76, 60)

HEX: #659a90, RGB: (101, 154, 144); HEX: #b4b4bc, RGB: (180, 180, 188); HEX: #3a5a57, RGB: (58, 90, 87)

Simplified version of palette colors

Tint of Sea Green, Tint of Medium Aquamarine, Shade of Dark Slate Gray, Shade of Cadet Blue, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Adidas redesign ux colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#20906c	#20906c	RGB(32, 144, 108)	—	—
#6cdabf	#6cdabf	RGB(108, 218, 191)	—	—
#144c3c	#144c3c	RGB(20, 76, 60)	—	—
#659a90	#659a90	RGB(101, 154, 144)	—	—
#b4b4bc	#b4b4bc	RGB(180, 180, 188)	—	—
#3a5a57	#3a5a57	RGB(58, 90, 87)	—	—

7 color pairs have low contrast and need improvement which may impact readability.