Design 2020 branding typography colors

0.22k

Created at 03/14/2020 21:25

The palette consists of Light, Semi dark colors. Accent colors #ec445c and #2c6cb3. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #5C5C5E (darkest) to #B0C3D5 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 142° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2C6CB3, #5C5C5E, #B0C3D5, #B45464, #EC445C, #EC8CA4

Palette Design 2020 branding typography colors combines 6 color codes:

HEX: #ec445c, RGB: (236, 68, 92); HEX: #ec8ca4, RGB: (236, 140, 164); HEX: #2c6cb3, RGB: (44, 108, 179)

HEX: #b45464, RGB: (180, 84, 100); HEX: #b0c3d5, RGB: (176, 195, 213); HEX: #5c5c5e, RGB: (92, 92, 94)

Simplified version of palette colors

Shade of Indian Red, Tint of Pale Violet Red, Shade of Royal Blue, Shade of Indian Red, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Design 2020 branding typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec445c	#ec445c	RGB(236, 68, 92)	—	—
#ec8ca4	#ec8ca4	RGB(236, 140, 164)	—	—
#2c6cb3	#2c6cb3	RGB(44, 108, 179)	—	—
#b45464	#b45464	RGB(180, 84, 100)	—	—
#b0c3d5	#b0c3d5	RGB(176, 195, 213)	—	—
#5c5c5e	#5c5c5e	RGB(92, 92, 94)	—	—

8 color pairs have low contrast and need improvement which may impact readability.