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Created at 05/31/2020 19:21
  0.24k

Logo design simple logomark brand identity colors palette

  • #1c94e4
  • #8cccec
  • #102c4a
  • #61748c
  • #a3bdcf
  • #344b63
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The palette consists of Light, Dark colors. Accent colors #1c94e4 and #8cccec. Palette has Cool colors temperature.

By lightness, this palette runs from #102C4A (darkest) to #8CCCEC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #102C4A, #1C94E4, #344B63, #61748C, #8CCCEC, #A3BDCF

Palette Logo design simple logomark brand identity colors palette has combination of 6 codes colors:
HEX: #1c94e4, RGB: (28, 148, 228); HEX: #8cccec, RGB: (140, 204, 236); HEX: #102c4a, RGB: (16, 44, 74)
HEX: #61748c, RGB: (97, 116, 140); HEX: #a3bdcf, RGB: (163, 189, 207); HEX: #344b63, RGB: (52, 75, 99)
Simplified version of palette colors
Tint of dodgerblue, Shade of skyblue, Shade of midnightblue, Tint of slategrey, Tint of lightsteelblue, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Logo design simple logomark brand identity colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#1c94e4 #1c94e4 RGB(28, 148, 228)
#8cccec #8cccec RGB(140, 204, 236)
#102c4a #102c4a RGB(16, 44, 74)
#61748c #61748c RGB(97, 116, 140)
#a3bdcf #a3bdcf RGB(163, 189, 207)
#344b63 #344b63 RGB(52, 75, 99)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#1c94e4
#8cccec
1.86
#1c94e4
#61748c
1.46
#1c94e4
#a3bdcf
1.67
#8cccec
#a3bdcf
1.11
#102c4a
#344b63
1.57
#61748c
#344b63
1.87

Image palette Logo design simple logomark brand identity colors palette png

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