Logo design simple logomark brand identity colors palette

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Created at 05/31/2020 19:21

The palette consists of Light, Dark, Semi dark colors. Accent colors #1c94e4 and #8cccec. Palette has Cool colors temperature.

By lightness, this palette runs from #102C4A (darkest) to #8CCCEC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #102C4A, #1C94E4, #344B63, #61748C, #8CCCEC, #A3BDCF

Palette Logo design simple logomark brand identity colors palette combines 6 color codes:

HEX: #1c94e4, RGB: (28, 148, 228); HEX: #8cccec, RGB: (140, 204, 236); HEX: #102c4a, RGB: (16, 44, 74)

HEX: #61748c, RGB: (97, 116, 140); HEX: #a3bdcf, RGB: (163, 189, 207); HEX: #344b63, RGB: (52, 75, 99)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Sky Blue, Tint of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo design simple logomark brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c94e4	#1c94e4	RGB(28, 148, 228)	—	—
#8cccec	#8cccec	RGB(140, 204, 236)	—	—
#102c4a	#102c4a	RGB(16, 44, 74)	—	—
#61748c	#61748c	RGB(97, 116, 140)	—	—
#a3bdcf	#a3bdcf	RGB(163, 189, 207)	—	—
#344b63	#344b63	RGB(52, 75, 99)	—	—

6 color pairs have low contrast and need improvement which may impact readability.