E-commerce branding carousel ads colors palette

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Created at 10/05/2019 19:14

The palette consists of Light, Semi dark, Dark colors. Accent colors #2695c6 and #e8e592. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #283244 (darkest) to #E8E592 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2695C6, #283244, #63ADAD, #735E29, #A3BCC9, #E8E592

Palette E-commerce branding carousel ads colors palette combines 6 color codes:

HEX: #2695c6, RGB: (38, 149, 198); HEX: #e8e592, RGB: (232, 229, 146); HEX: #735e29, RGB: (115, 94, 41)

HEX: #63adad, RGB: (99, 173, 173); HEX: #a3bcc9, RGB: (163, 188, 201); HEX: #283244, RGB: (40, 50, 68)

Simplified version of palette colors

Tint of Steel Blue, Shade of Khaki, Tint of Dark Olive Green, Tint of Cadet Blue, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

E-commerce branding carousel ads colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2695c6	#2695c6	RGB(38, 149, 198)	—	—
#e8e592	#e8e592	RGB(232, 229, 146)	—	—
#735e29	#735e29	RGB(115, 94, 41)	—	—
#63adad	#63adad	RGB(99, 173, 173)	—	—
#a3bcc9	#a3bcc9	RGB(163, 188, 201)	—	—
#283244	#283244	RGB(40, 50, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.