Monogram branding design storytag logotype palette

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Created at 06/09/2020 19:59

The palette consists of Light, Semi dark colors. Accent colors #eee79d and #447484. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #255E37 (darkest) to #EEE79D (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #255E37, #447484, #7CCB94, #B36472, #B4B4B4, #EEE79D

Palette Monogram branding design storytag logotype palette combines 6 color codes:

HEX: #7ccb94, RGB: (124, 203, 148); HEX: #eee79d, RGB: (238, 231, 157); HEX: #255e37, RGB: (37, 94, 55)

HEX: #b36472, RGB: (179, 100, 114); HEX: #b4b4b4, RGB: (180, 180, 180); HEX: #447484, RGB: (68, 116, 132)

Simplified version of palette colors

Tint of Dark Sea Green, Shade of Pale Goldenrod, Tint of Dark Green, Shade of Indian Red, Tint of Dark Gray, Shade of Slate Gray

Color scheme was created by colorswall

Color codes in palette

Monogram branding design storytag logotype palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7ccb94	#7ccb94	RGB(124, 203, 148)	—	—
#eee79d	#eee79d	RGB(238, 231, 157)	—	—
#255e37	#255e37	RGB(37, 94, 55)	—	—
#b36472	#b36472	RGB(179, 100, 114)	—	—
#b4b4b4	#b4b4b4	RGB(180, 180, 180)	—	—
#447484	#447484	RGB(68, 116, 132)	—	—

6 color pairs have low contrast and need improvement which may impact readability.