Typography branding mark identity colors palette

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Created at 06/09/2020 20:28

The palette consists of Light, Semi dark colors. Accent colors #787886 and #434343. Palette has Neutral colors temperature.

By lightness, this palette runs from #3E3E45 (darkest) to #BCBCC3 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #3E3E45, #434343, #787886, #7C7C7E, #B9B9C0, #BCBCC3

Palette Typography branding mark identity colors palette combines 6 color codes:

HEX: #787886, RGB: (120, 120, 134); HEX: #b9b9c0, RGB: (185, 185, 192); HEX: #3e3e45, RGB: (62, 62, 69)

HEX: #7c7c7e, RGB: (124, 124, 126); HEX: #bcbcc3, RGB: (188, 188, 195); HEX: #434343, RGB: (67, 67, 67)

Simplified version of palette colors

Shade of Slate Gray, Shade of Silver, Shade of Dim Gray, Shade of Grey, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Typography branding mark identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#787886	#787886	RGB(120, 120, 134)	—	—
#b9b9c0	#b9b9c0	RGB(185, 185, 192)	—	—
#3e3e45	#3e3e45	RGB(62, 62, 69)	—	—
#7c7c7e	#7c7c7e	RGB(124, 124, 126)	—	—
#bcbcc3	#bcbcc3	RGB(188, 188, 195)	—	—
#434343	#434343	RGB(67, 67, 67)	—	—

3 color pairs have low contrast and need improvement which may impact readability.