Logo brand design packaging palette

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Created at 06/11/2020 17:57

The palette consists of Light, Semi dark colors. Accent colors #59402a and #acbcc4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #59402A (darkest) to #ACBCC4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #59402A, #725A3C, #9B7E5F, #ACBCC4, #BC9472, #BC9C73

Palette Logo brand design packaging palette combines 6 color codes:

HEX: #bc9472, RGB: (188, 148, 114); HEX: #bc9c73, RGB: (188, 156, 115); HEX: #59402a, RGB: (89, 64, 42)

HEX: #9b7e5f, RGB: (155, 126, 95); HEX: #acbcc4, RGB: (172, 188, 196); HEX: #725a3c, RGB: (114, 90, 60)

Simplified version of palette colors

Shade of Tan, Shade of Tan, Shade of Saddle Brown, Shade of Peru, Shade of Silver, Tint of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Logo brand design packaging palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc9472	#bc9472	RGB(188, 148, 114)	—	—
#bc9c73	#bc9c73	RGB(188, 156, 115)	—	—
#59402a	#59402a	RGB(89, 64, 42)	—	—
#9b7e5f	#9b7e5f	RGB(155, 126, 95)	—	—
#acbcc4	#acbcc4	RGB(172, 188, 196)	—	—
#725a3c	#725a3c	RGB(114, 90, 60)	—	—

8 color pairs have low contrast and need improvement which may impact readability.