App logo design modern brand identity colours

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Created at 06/17/2020 19:30

The palette consists of Light, Dark, Semi dark colors. Accent colors #fcc104 and #0434a4. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0434A4 (darkest) to #FCC104 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0434A4, #5B533A, #A49A56, #ACABB2, #D6C892, #FCC104

Palette App logo design modern brand identity colours combines 6 color codes:

HEX: #fcc104, RGB: (252, 193, 4); HEX: #d6c892, RGB: (214, 200, 146); HEX: #0434a4, RGB: (4, 52, 164)

HEX: #a49a56, RGB: (164, 154, 86); HEX: #acabb2, RGB: (172, 171, 178); HEX: #5b533a, RGB: (91, 83, 58)

Simplified version of palette colors

Shade of Gold, Shade of Pale Goldenrod, Shade of Dark Slate Blue, Shade of Dark Khaki, Tint of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

App logo design modern brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcc104	#fcc104	RGB(252, 193, 4)	—	—
#d6c892	#d6c892	RGB(214, 200, 146)	—	—
#0434a4	#0434a4	RGB(4, 52, 164)	—	—
#a49a56	#a49a56	RGB(164, 154, 86)	—	—
#acabb2	#acabb2	RGB(172, 171, 178)	—	—
#5b533a	#5b533a	RGB(91, 83, 58)	—	—

7 color pairs have low contrast and need improvement which may impact readability.