Branding design branding design colors palette

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Created at 10/07/2019 21:11

The palette consists of Semi dark, Dark, Light colors. Accent colors #793beb and #7a54f9. Palette has Cool colors temperature.

By lightness, this palette runs from #331B77 (darkest) to #C6E2E6 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 57% across the palette.

The hues stay in one region of the color wheel, spanning about 74°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #331B77, #544484, #5580A8, #793BEB, #7A54F9, #C6E2E6

Palette Branding design branding design colors palette combines 6 color codes:

HEX: #793beb, RGB: (121, 59, 235); HEX: #7a54f9, RGB: (122, 84, 249); HEX: #331b77, RGB: (51, 27, 119)

HEX: #5580a8, RGB: (85, 128, 168); HEX: #c6e2e6, RGB: (198, 226, 230); HEX: #544484, RGB: (84, 68, 132)

Simplified version of palette colors

Tint of Blue Violet, Shade of Medium Slate Blue, Tint of Midnight Blue, Tint of Steel Blue, Tint of Light Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding design branding design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#793beb	#793beb	RGB(121, 59, 235)	—	—
#7a54f9	#7a54f9	RGB(122, 84, 249)	—	—
#331b77	#331b77	RGB(51, 27, 119)	—	—
#5580a8	#5580a8	RGB(85, 128, 168)	—	—
#c6e2e6	#c6e2e6	RGB(198, 226, 230)	—	—
#544484	#544484	RGB(84, 68, 132)	—	—

7 color pairs have low contrast and need improvement which may impact readability.