Illustration packaging photography branding colors

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Created at 06/30/2020 06:21

The palette consists of Light, Dark, Semi dark colors. Accent colors #ca603a and #d4d37b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3C2456 (darkest) to #D4D37B (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3C2456, #442C5C, #664993, #7BB073, #CA603A, #D4D37B

Palette Illustration packaging photography branding colors combines 6 color codes:

HEX: #ca603a, RGB: (202, 96, 58); HEX: #d4d37b, RGB: (212, 211, 123); HEX: #3c2456, RGB: (60, 36, 86)

HEX: #664993, RGB: (102, 73, 147); HEX: #7bb073, RGB: (123, 176, 115); HEX: #442c5c, RGB: (68, 44, 92)

Simplified version of palette colors

Shade of chocolate, Shade of Khaki, Tint of midnightblue, Tint of darkslateblue, Shade of darkseagreen, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Illustration packaging photography branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ca603a	#ca603a	RGB(202, 96, 58)	—	—
#d4d37b	#d4d37b	RGB(212, 211, 123)	—	—
#3c2456	#3c2456	RGB(60, 36, 86)	—	—
#664993	#664993	RGB(102, 73, 147)	—	—
#7bb073	#7bb073	RGB(123, 176, 115)	—	—
#442c5c	#442c5c	RGB(68, 44, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.