Illustration packaging design branding

0.3k

Created at 10/13/2019 21:19

The palette consists of Semi dark, Light colors. Accent colors #e51e30 and #a4c9cc. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #573F28 (darkest) to #E9D59C (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #573F28, #684B30, #A48069, #A4C9CC, #E51E30, #E9D59C

Palette Illustration packaging design branding combines 6 color codes:

HEX: #e51e30, RGB: (229, 30, 48); HEX: #e9d59c, RGB: (233, 213, 156); HEX: #573f28, RGB: (87, 63, 40)

HEX: #a48069, RGB: (164, 128, 105); HEX: #a4c9cc, RGB: (164, 201, 204); HEX: #684b30, RGB: (104, 75, 48)

Simplified version of palette colors

Tint of crimson, Shade of wheat, Shade of saddlebrown, Shade of rosybrown, Shade of lightblue, Shade of saddlebrown

Color scheme was created by colorswall

Color codes in palette

Illustration packaging design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e51e30	#e51e30	RGB(229, 30, 48)	—	—
#e9d59c	#e9d59c	RGB(233, 213, 156)	—	—
#573f28	#573f28	RGB(87, 63, 40)	—	—
#a48069	#a48069	RGB(164, 128, 105)	—	—
#a4c9cc	#a4c9cc	RGB(164, 201, 204)	—	—
#684b30	#684b30	RGB(104, 75, 48)	—	—

4 color pairs have low contrast and need improvement which may impact readability.