Branding vector wwdc icon hex colors

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Created at 06/30/2020 17:20

The palette consists of Light, Dark, Semi dark colors. Accent colors #0b74ee and #85bdf3. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C2C6B (darkest) to #ADD4AA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0B74EE, #0C2C6B, #312D68, #796A93, #85BDF3, #ADD4AA

Palette Branding vector wwdc icon hex colors combines 6 color codes:

HEX: #0b74ee, RGB: (11, 116, 238); HEX: #85bdf3, RGB: (133, 189, 243); HEX: #0c2c6b, RGB: (12, 44, 107)

HEX: #796a93, RGB: (121, 106, 147); HEX: #add4aa, RGB: (173, 212, 170); HEX: #312d68, RGB: (49, 45, 104)

Simplified version of palette colors

Shade of royalblue, Shade of lightskyblue, Tint of midnightblue, Shade of mediumpurple, Tint of darkseagreen, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Branding vector wwdc icon hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0b74ee	#0b74ee	RGB(11, 116, 238)	—	—
#85bdf3	#85bdf3	RGB(133, 189, 243)	—	—
#0c2c6b	#0c2c6b	RGB(12, 44, 107)	—	—
#796a93	#796a93	RGB(121, 106, 147)	—	—
#add4aa	#add4aa	RGB(173, 212, 170)	—	—
#312d68	#312d68	RGB(49, 45, 104)	—	—

3 color pairs have low contrast and need improvement which may impact readability.