Brand pattern identity design colors palette

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Created at 06/30/2020 17:55

The palette consists of Light, Semi dark colors. Accent colors #5cc6df and #65281e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #363955 (darkest) to #BCC4CB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #363955, #5096B0, #5CC6DF, #65281E, #BCC4CB, #C85A48

Palette Brand pattern identity design colors palette combines 6 color codes:

HEX: #c85a48, RGB: (200, 90, 72); HEX: #5cc6df, RGB: (92, 198, 223); HEX: #65281e, RGB: (101, 40, 30)

HEX: #5096b0, RGB: (80, 150, 176); HEX: #bcc4cb, RGB: (188, 196, 203); HEX: #363955, RGB: (54, 57, 85)

Simplified version of palette colors

Shade of Indian Red, Shade of Sky Blue, Tint of Maroon, Shade of Cadet Blue, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand pattern identity design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c85a48	#c85a48	RGB(200, 90, 72)	—	—
#5cc6df	#5cc6df	RGB(92, 198, 223)	—	—
#65281e	#65281e	RGB(101, 40, 30)	—	—
#5096b0	#5096b0	RGB(80, 150, 176)	—	—
#bcc4cb	#bcc4cb	RGB(188, 196, 203)	—	—
#363955	#363955	RGB(54, 57, 85)	—	—

5 color pairs have low contrast and need improvement which may impact readability.