Branding ux design typography designs colors

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Created at 06/30/2020 18:35

The palette consists of Light, Semi dark colors. Accent colors #3cbcd4 and #a7ddf5. Palette has Cool colors temperature.

By lightness, this palette runs from #40488C (darkest) to #A7DDF5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 92°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #3CBCD4, #40488C, #5E59A5, #70507E, #A7DDF5, #AEAACE

Palette Branding ux design typography designs colors combines 6 color codes:

HEX: #3cbcd4, RGB: (60, 188, 212); HEX: #a7ddf5, RGB: (167, 221, 245); HEX: #40488c, RGB: (64, 72, 140)

HEX: #5e59a5, RGB: (94, 89, 165); HEX: #aeaace, RGB: (174, 170, 206); HEX: #70507e, RGB: (112, 80, 126)

Simplified version of palette colors

Shade of skyblue, Tint of lightblue, Tint of darkslateblue, Shade of slateblue, Shade of thistle, Tint of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Branding ux design typography designs colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3cbcd4	#3cbcd4	RGB(60, 188, 212)	—	—
#a7ddf5	#a7ddf5	RGB(167, 221, 245)	—	—
#40488c	#40488c	RGB(64, 72, 140)	—	—
#5e59a5	#5e59a5	RGB(94, 89, 165)	—	—
#aeaace	#aeaace	RGB(174, 170, 206)	—	—
#70507e	#70507e	RGB(112, 80, 126)	—	—

6 color pairs have low contrast and need improvement which may impact readability.