Ux design branding typography colors

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Created at 08/12/2020 20:21

The palette consists of Semi dark, Light, Dark colors. Accent colors #1454f4 and #ab845c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #172861 (darkest) to #C0C6D3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1454F4, #172861, #625646, #84ACF6, #AB845C, #C0C6D3

Palette Ux design branding typography colors combines 6 color codes:

HEX: #1454f4, RGB: (20, 84, 244); HEX: #84acf6, RGB: (132, 172, 246); HEX: #172861, RGB: (23, 40, 97)

HEX: #ab845c, RGB: (171, 132, 92); HEX: #c0c6d3, RGB: (192, 198, 211); HEX: #625646, RGB: (98, 86, 70)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Shade of Peru, Tint of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Ux design branding typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1454f4	#1454f4	RGB(20, 84, 244)	—	—
#84acf6	#84acf6	RGB(132, 172, 246)	—	—
#172861	#172861	RGB(23, 40, 97)	—	—
#ab845c	#ab845c	RGB(171, 132, 92)	—	—
#c0c6d3	#c0c6d3	RGB(192, 198, 211)	—	—
#625646	#625646	RGB(98, 86, 70)	—	—

6 color pairs have low contrast and need improvement which may impact readability.