2020 landing page concept ui color colors

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Created at 07/03/2020 12:26

The palette consists of Light, Dark, Semi dark colors. Accent colors #f4dd7c and #54097a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #54097A (darkest) to #F4DD7C (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #3B415F, #54097A, #73A5AD, #B94EF1, #BDC2D1, #F4DD7C

Palette 2020 landing page concept ui color colors combines 6 color codes:

HEX: #b94ef1, RGB: (185, 78, 241); HEX: #f4dd7c, RGB: (244, 221, 124); HEX: #54097a, RGB: (84, 9, 122)

HEX: #73a5ad, RGB: (115, 165, 173); HEX: #bdc2d1, RGB: (189, 194, 209); HEX: #3b415f, RGB: (59, 65, 95)

Simplified version of palette colors

Shade of mediumorchid, Shade of Khaki, Tint of indigo, Tint of cadetblue, Tint of lightsteelblue, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

2020 landing page concept ui color colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b94ef1	#b94ef1	RGB(185, 78, 241)	—	—
#f4dd7c	#f4dd7c	RGB(244, 221, 124)	—	—
#54097a	#54097a	RGB(84, 9, 122)	—	—
#73a5ad	#73a5ad	RGB(115, 165, 173)	—	—
#bdc2d1	#bdc2d1	RGB(189, 194, 209)	—	—
#3b415f	#3b415f	RGB(59, 65, 95)	—	—

4 color pairs have low contrast and need improvement which may impact readability.