Modern logo brand designer design concept negative space hex colors

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Created at 07/03/2020 15:06

The palette consists of Semi dark, Light, Dark colors. Accent colors #023596 and #313131. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #313131 (darkest) to #D4DBE7 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #023596, #042CB4, #0454EC, #313131, #76A6EC, #D4DBE7

Palette Modern logo brand designer design concept negative space hex colors combines 6 color codes:

HEX: #0454ec, RGB: (4, 84, 236); HEX: #76a6ec, RGB: (118, 166, 236); HEX: #042cb4, RGB: (4, 44, 180)

HEX: #023596, RGB: (2, 53, 150); HEX: #d4dbe7, RGB: (212, 219, 231); HEX: #313131, RGB: (49, 49, 49)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Medium Blue, Shade of Dark Slate Blue, Shade of Gainsboro, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Modern logo brand designer design concept negative space hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0454ec	#0454ec	RGB(4, 84, 236)	—	—
#76a6ec	#76a6ec	RGB(118, 166, 236)	—	—
#042cb4	#042cb4	RGB(4, 44, 180)	—	—
#023596	#023596	RGB(2, 53, 150)	—	—
#d4dbe7	#d4dbe7	RGB(212, 219, 231)	—	—
#313131	#313131	RGB(49, 49, 49)	—	—

6 color pairs have low contrast and need improvement which may impact readability.