Businesscard corporate dl flyer brand identity business card colours

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Created at 07/05/2020 11:07

The palette consists of Semi dark, Light colors. Accent colors #d91c34 and #1b3b51. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1B3B51 (darkest) to #BCDED5 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1B3B51, #3E5A64, #4C8CA4, #BCDED5, #D91C34, #E6C492

Palette Businesscard corporate dl flyer brand identity business card colours combines 6 color codes:

HEX: #d91c34, RGB: (217, 28, 52); HEX: #e6c492, RGB: (230, 196, 146); HEX: #1b3b51, RGB: (27, 59, 81)

HEX: #4c8ca4, RGB: (76, 140, 164); HEX: #bcded5, RGB: (188, 222, 213); HEX: #3e5a64, RGB: (62, 90, 100)

Simplified version of palette colors

Tint of crimson, Tint of burlywood, Shade of darkslateblue, Tint of steelblue, Tint of powderblue, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Businesscard corporate dl flyer brand identity business card colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d91c34	#d91c34	RGB(217, 28, 52)	—	—
#e6c492	#e6c492	RGB(230, 196, 146)	—	—
#1b3b51	#1b3b51	RGB(27, 59, 81)	—	—
#4c8ca4	#4c8ca4	RGB(76, 140, 164)	—	—
#bcded5	#bcded5	RGB(188, 222, 213)	—	—
#3e5a64	#3e5a64	RGB(62, 90, 100)	—	—

5 color pairs have low contrast and need improvement which may impact readability.