Branding startup design

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Created at 10/09/2019 19:59

The palette consists of Light, Semi dark colors. Accent colors #83bcfb and #0f745f. Palette has Cool colors temperature.

By lightness, this palette runs from #596850 (darkest) to #83BCFB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 114°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0F745F, #17AC8C, #596850, #6CAD90, #70BFBB, #83BCFB

Palette Branding startup design combines 6 color codes:

HEX: #17ac8c, RGB: (23, 172, 140); HEX: #83bcfb, RGB: (131, 188, 251); HEX: #0f745f, RGB: (15, 116, 95)

HEX: #6cad90, RGB: (108, 173, 144); HEX: #70bfbb, RGB: (112, 191, 187); HEX: #596850, RGB: (89, 104, 80)

Simplified version of palette colors

Shade of Light Sea Green, Shade of Light Sky Blue, Shade of Teal, Shade of Dark Sea Green, Shade of Medium Turquoise, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding startup design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#17ac8c	#17ac8c	RGB(23, 172, 140)	—	—
#83bcfb	#83bcfb	RGB(131, 188, 251)	—	—
#0f745f	#0f745f	RGB(15, 116, 95)	—	—
#6cad90	#6cad90	RGB(108, 173, 144)	—	—
#70bfbb	#70bfbb	RGB(112, 191, 187)	—	—
#596850	#596850	RGB(89, 104, 80)	—	—

8 color pairs have low contrast and need improvement which may impact readability.