Minimal mark branding symbol palette

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Created at 07/06/2020 18:27

The palette consists of Light, Semi dark, Dark colors. Accent colors #048c8c and #188079. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #CAE5E5 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 64°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #048C8C, #0C0C14, #188079, #1C948C, #8FE9E3, #CAE5E5

Palette Minimal mark branding symbol palette combines 6 color codes:

HEX: #1c948c, RGB: (28, 148, 140); HEX: #8fe9e3, RGB: (143, 233, 227); HEX: #048c8c, RGB: (4, 140, 140)

HEX: #188079, RGB: (24, 128, 121); HEX: #cae5e5, RGB: (202, 229, 229); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Tint of Dark Cyan, Shade of Pale Turquoise, Tint of Dark Cyan, Tint of Teal, Tint of Powder Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Minimal mark branding symbol palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c948c	#1c948c	RGB(28, 148, 140)	—	—
#8fe9e3	#8fe9e3	RGB(143, 233, 227)	—	—
#048c8c	#048c8c	RGB(4, 140, 140)	—	—
#188079	#188079	RGB(24, 128, 121)	—	—
#cae5e5	#cae5e5	RGB(202, 229, 229)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.