Wordmark heart branding logotype hex colors

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Created at 07/13/2020 07:03

The palette consists of Light, Semi dark colors. Accent colors #ec3c34 and #f1747c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5F2827 (darkest) to #D1A6A7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #434040, #5F2827, #8C848C, #D1A6A7, #EC3C34, #F1747C

Palette Wordmark heart branding logotype hex colors combines 6 color codes:

HEX: #ec3c34, RGB: (236, 60, 52); HEX: #f1747c, RGB: (241, 116, 124); HEX: #5f2827, RGB: (95, 40, 39)

HEX: #8c848c, RGB: (140, 132, 140); HEX: #d1a6a7, RGB: (209, 166, 167); HEX: #434040, RGB: (67, 64, 64)

Simplified version of palette colors

Tint of Red, Shade of Light Coral, Tint of Maroon, Tint of Grey, Tint of Rosy Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Wordmark heart branding logotype hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec3c34	#ec3c34	RGB(236, 60, 52)	—	—
#f1747c	#f1747c	RGB(241, 116, 124)	—	—
#5f2827	#5f2827	RGB(95, 40, 39)	—	—
#8c848c	#8c848c	RGB(140, 132, 140)	—	—
#d1a6a7	#d1a6a7	RGB(209, 166, 167)	—	—
#434040	#434040	RGB(67, 64, 64)	—	—

7 color pairs have low contrast and need improvement which may impact readability.