Brand logodesign identity package design palette

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Created at 07/17/2020 21:07

The palette consists of Light, Semi dark, Dark colors. Accent colors #f3a94e and #a7c5bb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #282014 (darkest) to #EBB466 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 127° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1F6C49, #282014, #A7C5BB, #AB8D4D, #EBB466, #F3A94E

Palette Brand logodesign identity package design palette combines 6 color codes:

HEX: #f3a94e, RGB: (243, 169, 78); HEX: #ebb466, RGB: (235, 180, 102); HEX: #1f6c49, RGB: (31, 108, 73)

HEX: #ab8d4d, RGB: (171, 141, 77); HEX: #a7c5bb, RGB: (167, 197, 187); HEX: #282014, RGB: (40, 32, 20)

Simplified version of palette colors

Tint of Sandy Brown, Shade of Burlywood, Shade of Sea Green, Tint of Dark Goldenrod, Shade of Powder Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand logodesign identity package design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3a94e	#f3a94e	RGB(243, 169, 78)	—	—
#ebb466	#ebb466	RGB(235, 180, 102)	—	—
#1f6c49	#1f6c49	RGB(31, 108, 73)	—	—
#ab8d4d	#ab8d4d	RGB(171, 141, 77)	—	—
#a7c5bb	#a7c5bb	RGB(167, 197, 187)	—	—
#282014	#282014	RGB(40, 32, 20)	—	—

6 color pairs have low contrast and need improvement which may impact readability.