Branding typography concept tech logo colours

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Created at 07/17/2020 21:28

The palette consists of Semi dark, Light, Dark colors. Accent colors #57059d and #bcbcb4. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #3A242C (darkest) to #BCBCB4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 66°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3A242C, #57059D, #8C7281, #9012F2, #BCBCB4, #E967F7

Palette Branding typography concept tech logo colours combines 6 color codes:

HEX: #9012f2, RGB: (144, 18, 242); HEX: #e967f7, RGB: (233, 103, 247); HEX: #57059d, RGB: (87, 5, 157)

HEX: #8c7281, RGB: (140, 114, 129); HEX: #bcbcb4, RGB: (188, 188, 180); HEX: #3a242c, RGB: (58, 36, 44)

Simplified version of palette colors

Shade of Blue Violet, Tint of Orchid, Tint of Indigo, Shade of Grey, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding typography concept tech logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9012f2	#9012f2	RGB(144, 18, 242)	—	—
#e967f7	#e967f7	RGB(233, 103, 247)	—	—
#57059d	#57059d	RGB(87, 5, 157)	—	—
#8c7281	#8c7281	RGB(140, 114, 129)	—	Charming Violet
#bcbcb4	#bcbcb4	RGB(188, 188, 180)	—	—
#3a242c	#3a242c	RGB(58, 36, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.