Branding folder identity book palette

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Created at 07/17/2020 22:15

The palette consists of Light, Semi dark colors. Accent colors #c5646c and #045454. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #045454 (darkest) to #9DB6EE (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 53% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #045454, #5CACA4, #743449, #9DB6EE, #C5646C, #D5A7A2

Palette Branding folder identity book palette combines 6 color codes:

HEX: #c5646c, RGB: (197, 100, 108); HEX: #9db6ee, RGB: (157, 182, 238); HEX: #045454, RGB: (4, 84, 84)

HEX: #5caca4, RGB: (92, 172, 164); HEX: #d5a7a2, RGB: (213, 167, 162); HEX: #743449, RGB: (116, 52, 73)

Simplified version of palette colors

Tint of Indian Red, Shade of Light Steel Blue, Shade of Dark Slate Gray, Tint of Light Sea Green, Tint of Rosy Brown, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Branding folder identity book palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c5646c	#c5646c	RGB(197, 100, 108)	—	—
#9db6ee	#9db6ee	RGB(157, 182, 238)	—	—
#045454	#045454	RGB(4, 84, 84)	—	—
#5caca4	#5caca4	RGB(92, 172, 164)	—	—
#d5a7a2	#d5a7a2	RGB(213, 167, 162)	—	—
#743449	#743449	RGB(116, 52, 73)	—	—

7 color pairs have low contrast and need improvement which may impact readability.