Logo mark folder branding colors palette

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Created at 01/29/2020 09:03

The palette consists of Light, Semi dark colors. Accent colors #fcf4c4 and #068f80. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #313159 (darkest) to #FCF4C4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #068F80, #313159, #57B178, #A6BAC4, #E9CC16, #FCF4C4

Palette Logo mark folder branding colors palette combines 6 color codes:

HEX: #e9cc16, RGB: (233, 204, 22); HEX: #fcf4c4, RGB: (252, 244, 196); HEX: #068f80, RGB: (6, 143, 128)

HEX: #57b178, RGB: (87, 177, 120); HEX: #a6bac4, RGB: (166, 186, 196); HEX: #313159, RGB: (49, 49, 89)

Simplified version of palette colors

Shade of Gold, Shade of Lemon Chiffon, Tint of Dark Cyan, Tint of Medium Sea Green, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo mark folder branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9cc16	#e9cc16	RGB(233, 204, 22)	—	—
#fcf4c4	#fcf4c4	RGB(252, 244, 196)	—	—
#068f80	#068f80	RGB(6, 143, 128)	—	—
#57b178	#57b178	RGB(87, 177, 120)	—	—
#a6bac4	#a6bac4	RGB(166, 186, 196)	—	—
#313159	#313159	RGB(49, 49, 89)	—	—

7 color pairs have low contrast and need improvement which may impact readability.