Branding billboards identity colors

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Created at 10/11/2019 05:53

The palette consists of Semi dark, Light, Dark colors. Accent colors #f5b24c and #042ca4. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #042CA4 (darkest) to #F5B24C (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #042CA4, #1563D5, #424343, #9E7F62, #CABBA2, #F5B24C

Palette Branding billboards identity colors combines 6 color codes:

HEX: #1563d5, RGB: (21, 99, 213); HEX: #f5b24c, RGB: (245, 178, 76); HEX: #042ca4, RGB: (4, 44, 164)

HEX: #9e7f62, RGB: (158, 127, 98); HEX: #cabba2, RGB: (202, 187, 162); HEX: #424343, RGB: (66, 67, 67)

Simplified version of palette colors

Shade of Royal Blue, Tint of Orange, Tint of Medium Blue, Shade of Peru, Tint of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding billboards identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1563d5	#1563d5	RGB(21, 99, 213)	—	—
#f5b24c	#f5b24c	RGB(245, 178, 76)	—	—
#042ca4	#042ca4	RGB(4, 44, 164)	—	—
#9e7f62	#9e7f62	RGB(158, 127, 98)	—	—
#cabba2	#cabba2	RGB(202, 187, 162)	—	—
#424343	#424343	RGB(66, 67, 67)	—	—

6 color pairs have low contrast and need improvement which may impact readability.