Logo business logomark branding colors palette

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Created at 07/19/2020 15:47

The palette consists of Semi dark, Light, Dark colors. Accent colors #8f1df1 and #c470fc. Palette has Cool colors temperature.

By lightness, this palette runs from #4D0F82 (darkest) to #B79BCD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #43384A, #4D0F82, #8560A4, #8F1DF1, #B79BCD, #C470FC

Palette Logo business logomark branding colors palette combines 6 color codes:

HEX: #8f1df1, RGB: (143, 29, 241); HEX: #c470fc, RGB: (196, 112, 252); HEX: #4d0f82, RGB: (77, 15, 130)

HEX: #8560a4, RGB: (133, 96, 164); HEX: #b79bcd, RGB: (183, 155, 205); HEX: #43384a, RGB: (67, 56, 74)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Orchid, Tint of Indigo, Shade of Medium Purple, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo business logomark branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8f1df1	#8f1df1	RGB(143, 29, 241)	—	—
#c470fc	#c470fc	RGB(196, 112, 252)	—	—
#4d0f82	#4d0f82	RGB(77, 15, 130)	—	—
#8560a4	#8560a4	RGB(133, 96, 164)	—	—
#b79bcd	#b79bcd	RGB(183, 155, 205)	—	—
#43384a	#43384a	RGB(67, 56, 74)	—	—

6 color pairs have low contrast and need improvement which may impact readability.