Brandbook identity sketches branding colors palette

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Created at 07/19/2020 15:55

The palette consists of Light, Semi dark colors. Accent colors #1ff588 and #087d80. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #393D62 (darkest) to #1FF588 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 86°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #087D80, #1FF588, #393D62, #6ED39D, #8D8E94, #A2B3B1

Palette Brandbook identity sketches branding colors palette combines 6 color codes:

HEX: #1ff588, RGB: (31, 245, 136); HEX: #6ed39d, RGB: (110, 211, 157); HEX: #087d80, RGB: (8, 125, 128)

HEX: #8d8e94, RGB: (141, 142, 148); HEX: #a2b3b1, RGB: (162, 179, 177); HEX: #393d62, RGB: (57, 61, 98)

Simplified version of palette colors

Tint of Medium Spring Green, Tint of Medium Aquamarine, Tint of Teal, Tint of Grey, Tint of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brandbook identity sketches branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1ff588	#1ff588	RGB(31, 245, 136)	—	—
#6ed39d	#6ed39d	RGB(110, 211, 157)	—	—
#087d80	#087d80	RGB(8, 125, 128)	—	—
#8d8e94	#8d8e94	RGB(141, 142, 148)	—	—
#a2b3b1	#a2b3b1	RGB(162, 179, 177)	—	—
#393d62	#393d62	RGB(57, 61, 98)	—	—

6 color pairs have low contrast and need improvement which may impact readability.