Minimal identity brandbook colours

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Created at 10/15/2019 19:29

The palette consists of Light, Semi dark colors. Accent colors #193c65 and #4b3729. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #193C65 (darkest) to #94E1D8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #193C65, #39CCBD, #4B3729, #5D91A4, #94E1D8, #CAC2A2

Palette Minimal identity brandbook colours combines 6 color codes:

HEX: #39ccbd, RGB: (57, 204, 189); HEX: #94e1d8, RGB: (148, 225, 216); HEX: #193c65, RGB: (25, 60, 101)

HEX: #5d91a4, RGB: (93, 145, 164); HEX: #cac2a2, RGB: (202, 194, 162); HEX: #4b3729, RGB: (75, 55, 41)

Simplified version of palette colors

Shade of mediumturquoise, Shade of paleturquoise, Shade of darkslateblue, Shade of cadetblue, Tint of tan, Shade of saddlebrown

Color scheme was created by colorswall

Color codes in palette

Minimal identity brandbook colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#39ccbd	#39ccbd	RGB(57, 204, 189)	—	—
#94e1d8	#94e1d8	RGB(148, 225, 216)	—	—
#193c65	#193c65	RGB(25, 60, 101)	—	—
#5d91a4	#5d91a4	RGB(93, 145, 164)	—	—
#cac2a2	#cac2a2	RGB(202, 194, 162)	—	—
#4b3729	#4b3729	RGB(75, 55, 41)	—	—

6 color pairs have low contrast and need improvement which may impact readability.