E shop logo brand identity minimal colors

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Created at 07/19/2020 16:55

The palette consists of Light, Semi dark colors. Accent colors #6bfae7 and #81fcd2. Palette has Cool colors temperature.

By lightness, this palette runs from #1B4368 (darkest) to #81FCD2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 79°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1B4368, #4C7C54, #59A59E, #6BFAE7, #81BF97, #81FCD2

Palette E shop logo brand identity minimal colors combines 6 color codes:

HEX: #6bfae7, RGB: (107, 250, 231); HEX: #81fcd2, RGB: (129, 252, 210); HEX: #1b4368, RGB: (27, 67, 104)

HEX: #59a59e, RGB: (89, 165, 158); HEX: #81bf97, RGB: (129, 191, 151); HEX: #4c7c54, RGB: (76, 124, 84)

Simplified version of palette colors

Tint of Turquoise, Shade of Aquamarine, Shade of Dark Slate Blue, Tint of Cadet Blue, Shade of Dark Sea Green, Shade of Sea Green

Color scheme was created by colorswall

Color codes in palette

E shop logo brand identity minimal colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6bfae7	#6bfae7	RGB(107, 250, 231)	—	—
#81fcd2	#81fcd2	RGB(129, 252, 210)	—	—
#1b4368	#1b4368	RGB(27, 67, 104)	—	—
#59a59e	#59a59e	RGB(89, 165, 158)	—	—
#81bf97	#81bf97	RGB(129, 191, 151)	—	—
#4c7c54	#4c7c54	RGB(76, 124, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.