Branding stationary business card brand identity

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Created at 07/21/2020 19:06

The palette consists of Light, Semi dark, Dark colors. Accent colors #f924a0 and #fb3caa. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3C243E (darkest) to #E0BFD4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 43°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3C243E, #925489, #991343, #E0BFD4, #F924A0, #FB3CAA

Palette Branding stationary business card brand identity combines 6 color codes:

HEX: #f924a0, RGB: (249, 36, 160); HEX: #fb3caa, RGB: (251, 60, 170); HEX: #991343, RGB: (153, 19, 67)

HEX: #925489, RGB: (146, 84, 137); HEX: #e0bfd4, RGB: (224, 191, 212); HEX: #3c243e, RGB: (60, 36, 62)

Simplified version of palette colors

Tint of Deep Pink, Tint of Deep Pink, Shade of Brown, Tint of Medium Violet Red, Tint of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding stationary business card brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f924a0	#f924a0	RGB(249, 36, 160)	—	—
#fb3caa	#fb3caa	RGB(251, 60, 170)	—	—
#991343	#991343	RGB(153, 19, 67)	—	—
#925489	#925489	RGB(146, 84, 137)	—	—
#e0bfd4	#e0bfd4	RGB(224, 191, 212)	—	—
#3c243e	#3c243e	RGB(60, 36, 62)	—	—

6 color pairs have low contrast and need improvement which may impact readability.