Branding logodesign business card design stationary colours

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Created at 11/01/2020 09:57

The palette consists of Light, Semi dark colors. Accent colors #7f9181 and Lush Grass #445243. Palette has Neutral colors temperature.

By lightness, this palette runs from #3D463F (darkest) to #B8C1B9 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #3D463F, #445243, #778779, #7F9181, #95A297, #B8C1B9

Palette Branding logodesign business card design stationary colours combines 6 color codes:

HEX: #778779, RGB: (119, 135, 121); HEX: #b8c1b9, RGB: (184, 193, 185); HEX: #3d463f, RGB: (61, 70, 63)

HEX: #7f9181, RGB: (127, 145, 129); HEX: #95a297, RGB: (149, 162, 151); HEX: #445243, RGB: (68, 82, 67)

Simplified version of palette colors

Tint of Grey, Shade of Silver, Shade of Dark Slate Gray, Shade of Cadet Blue, Shade of Dark Gray, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding logodesign business card design stationary colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#778779	#778779	RGB(119, 135, 121)	—	—
#b8c1b9	#b8c1b9	RGB(184, 193, 185)	—	—
#3d463f	#3d463f	RGB(61, 70, 63)	—	—
#7f9181	#7f9181	RGB(127, 145, 129)	—	—
#95a297	#95a297	RGB(149, 162, 151)	—	—
#445243	#445243	RGB(68, 82, 67)	—	Lush Grass

6 color pairs have low contrast and need improvement which may impact readability.