Modern logo brand design logotype typography colors palette

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Created at 07/24/2020 18:48

The palette consists of Light, Semi dark colors. Accent colors #013f82 and #014897. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #013F82 (darkest) to #79D2FC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 42°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #013F82, #014897, #1583FC, #48476B, #79D2FC, #9494A4

Palette Modern logo brand design logotype typography colors palette combines 6 color codes:

HEX: #1583fc, RGB: (21, 131, 252); HEX: #79d2fc, RGB: (121, 210, 252); HEX: #013f82, RGB: (1, 63, 130)

HEX: #48476b, RGB: (72, 71, 107); HEX: #9494a4, RGB: (148, 148, 164); HEX: #014897, RGB: (1, 72, 151)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Dark Slate Blue, Tint of Light Slate Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Modern logo brand design logotype typography colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1583fc	#1583fc	RGB(21, 131, 252)	—	—
#79d2fc	#79d2fc	RGB(121, 210, 252)	—	—
#013f82	#013f82	RGB(1, 63, 130)	—	—
#48476b	#48476b	RGB(72, 71, 107)	—	—
#9494a4	#9494a4	RGB(148, 148, 164)	—	—
#014897	#014897	RGB(1, 72, 151)	—	—

5 color pairs have low contrast and need improvement which may impact readability.