Minimal branding brand identity colours

The palette consists of Light, Dark colors. Accent colors #123571 and #f4f4ec. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #123571 (darkest) to #F4F4EC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #123571, #153D83, #2C6CDC, #A1BCE9, #F4F4EC

Palette Minimal branding brand identity colours has combination of 6 codes colors:

HEX: #2c6cdc, RGB: (44, 108, 220); HEX: #a1bce9, RGB: (161, 188, 233); HEX: #123571, RGB: (18, 53, 113)

HEX: #153d83, RGB: (21, 61, 131); HEX: #f4f4ec, RGB: (244, 244, 236); HEX: #153d83, RGB: (21, 61, 131)

Simplified version of palette colors

Tint of royalblue, Tint of lightsteelblue, Tint of darkslateblue, Tint of darkslateblue, Tint of floralwhite, Tint of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Minimal branding brand identity colours color codes HEX, RGB information in table

4 color pairs have low contrast and need improvement which may impact readability.