Minimal branding brand identity colours

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Created at 10/13/2019 20:37

The palette consists of Semi dark, Light, Dark colors. Accent colors #123571 and #f4f4ec. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #123571 (darkest) to #F4F4EC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #123571, #153D83, #2C6CDC, #A1BCE9, #F4F4EC

Palette Minimal branding brand identity colours combines 6 color codes:

HEX: #2c6cdc, RGB: (44, 108, 220); HEX: #a1bce9, RGB: (161, 188, 233); HEX: #123571, RGB: (18, 53, 113)

HEX: #153d83, RGB: (21, 61, 131); HEX: #f4f4ec, RGB: (244, 244, 236); HEX: #153d83, RGB: (21, 61, 131)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Floral White, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Minimal branding brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c6cdc	#2c6cdc	RGB(44, 108, 220)	—	—
#a1bce9	#a1bce9	RGB(161, 188, 233)	—	—
#123571	#123571	RGB(18, 53, 113)	—	—
#153d83	#153d83	RGB(21, 61, 131)	—	—
#f4f4ec	#f4f4ec	RGB(244, 244, 236)	—	—
#153d83	#153d83	RGB(21, 61, 131)	—	—

4 color pairs have low contrast and need improvement which may impact readability.