Illustration packaging design branding colors

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Created at 01/08/2021 14:27

The palette consists of Light, Semi dark colors. Accent colors #d29530 and #fcd486. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #324323 (darkest) to #FCD486 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 65°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #324323, #376126, #77AC50, #B2BBA2, #D29530, #FCD486

Palette Illustration packaging design branding colors combines 6 color codes:

HEX: #d29530, RGB: (210, 149, 48); HEX: #fcd486, RGB: (252, 212, 134); HEX: #376126, RGB: (55, 97, 38)

HEX: #77ac50, RGB: (119, 172, 80); HEX: #b2bba2, RGB: (178, 187, 162); HEX: #324323, RGB: (50, 67, 35)

Simplified version of palette colors

Shade of Goldenrod, Shade of Navajo White, Shade of Dark Olive Green, Tint of Olive Drab, Tint of Dark Sea Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Illustration packaging design branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d29530	#d29530	RGB(210, 149, 48)	—	—
#fcd486	#fcd486	RGB(252, 212, 134)	—	—
#376126	#376126	RGB(55, 97, 38)	—	—
#77ac50	#77ac50	RGB(119, 172, 80)	—	—
#b2bba2	#b2bba2	RGB(178, 187, 162)	—	—
#324323	#324323	RGB(50, 67, 35)	—	—

7 color pairs have low contrast and need improvement which may impact readability.