Logo brand identity packaging coffee colors

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Created at 07/26/2020 15:26

The palette consists of Light, Semi dark colors. Accent colors #f48c74 and #2c545c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C545C (darkest) to #E0C4C4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2C545C, #716C43, #74B4B0, #E0C4C4, #E97C5C, #F48C74

Palette Logo brand identity packaging coffee colors combines 6 color codes:

HEX: #e97c5c, RGB: (233, 124, 92); HEX: #f48c74, RGB: (244, 140, 116); HEX: #2c545c, RGB: (44, 84, 92)

HEX: #74b4b0, RGB: (116, 180, 176); HEX: #e0c4c4, RGB: (224, 196, 196); HEX: #716c43, RGB: (113, 108, 67)

Simplified version of palette colors

Shade of Coral, Shade of Dark Salmon, Tint of Dark Slate Gray, Tint of Cadet Blue, Shade of Misty Rose, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Logo brand identity packaging coffee colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e97c5c	#e97c5c	RGB(233, 124, 92)	—	—
#f48c74	#f48c74	RGB(244, 140, 116)	—	—
#2c545c	#2c545c	RGB(44, 84, 92)	—	—
#74b4b0	#74b4b0	RGB(116, 180, 176)	—	—
#e0c4c4	#e0c4c4	RGB(224, 196, 196)	—	—
#716c43	#716c43	RGB(113, 108, 67)	—	—

8 color pairs have low contrast and need improvement which may impact readability.